By Aman Gour, CEO of FurtherAI

A few weeks ago, a senior leader at a fast-growing MGU — over $100M in gross written premium — told me he was using FurtherAI on his phone during a flight to San Francisco.

We hadn’t optimized for mobile yet.

That moment stuck with me — not because it was flattering, but because of what it signals about where enterprise software is heading.

The Old Playbook Is Breaking

For decades, enterprise software was built around complexity. Workday. Salesforce. Dense interfaces that required training, change management, and constant data entry. The assumption was that if you built enough features into enough screens, users would eventually learn to navigate them.

The market is repricing that assumption. Traders are calling it the “SaaSpocalypse.” Even companies beating earnings are getting punished:

↓  Salesforce down 40% from its highs

↓  Workday down 35%

↓  HubSpot down over 60%

This isn’t a blip. It’s a repricing of what enterprise software should look like — and what users should have to endure to get value from it.

The Interface Is Being Compressed Into a Conversation

The shift happening right now is fundamental: the entire UI is collapsing into a conversation. Instead of pre-built screens you have to learn and navigate, the interface is generated on the fly based on what you actually need.

Think about what that means in practice. A broker shouldn’t need a training manual to check the status of a submission. An underwriter shouldn’t need three clicks and two logins to pull up a loss run. They should be able to just ask.

That’s the low-UI world. And it’s already here.

“Why force users through rigid screens when they could just talk to the system in natural language to get the job done?”

We’re building for that world at FurtherAI. The power is finally accessible — and the only question is who gets there first.

If you’re thinking through what this shift means for your team’s workflows, we’d love to talk.